About Digital Practice Growth
We built this because practices deserve a better kind of marketing partner.
Digital Practice Growth was created for practice owners doing meaningful work who keep running into the same problem: too many marketing options either miss the nuance of the category or add risk where they should be creating clarity. So we built a different model, specialized mental health marketing, powered by smart systems and careful AI use, reviewed by experienced people.
Why we exist
A specialty agency for a field where trust is everything.
After nearly two decades in digital marketing, we kept seeing the same gap. Generalist agencies didn't always understand the sensitivity of the category. Template-driven vendors leaned on thin content and risky tracking. And many strong agencies weren't built for the day-to-day realities of growing a mental health practice.
At the same time, the way people search for care was changing. Google was changing, AI was changing, content was changing, and practice owners were being asked to make sense of all of it while running a team and protecting trust. Digital Practice Growth was built to make that easier.
What we believe
The principles behind the work.
Great practices should be easier to find.
Too many strong mental health brands are buried behind weaker competitors and outdated websites.
Marketing should respect the relationship.
The goal isn't to pressure people. It's to help them understand their options and reach out when they're ready.
AI should raise quality, not lower standards.
AI helps us work efficiently, but human judgment protects the work.
Compliance belongs in the strategy.
Mental health marketing has real responsibilities. They should shape the plan from the beginning, not the footnotes.
Growth should match capacity.
A marketing program should support the practice you're actually building, not create demand your team can't absorb.
Your marketing should still sound like you.
Your voice and perspective is part of your value, and it shouldn't get flattened into generic copy.
Why the model works
Specialized strategy, smarter systems, human review.
Our model combines a focused niche, repeatable systems, AI-assisted workflows, and experienced human strategy. That's how we deliver strong marketing support without asking practices to choose between quality and safety. You get a team that understands SEO, paid media, content, analytics, and AI visibility, through a model designed specifically for mental health practices.
The team
Experienced marketers, focused on your growth.
You'll work with people who understand both digital marketing and the realities of building trust online.
Natalie Henley
Natalie has spent nearly twenty years building a digital marketing agency known for results over packages and honesty over hype. She started Digital Practice Growth to bring that standard to mental health practices, with the compliance rigor the field requires.
Richard Lesher
Richard makes sure the work gets done well and on time, keeping every practice's program organized, measurable, and moving forward.
Scott Henley
Scott owns the technical side, from clean, accessible websites to the compliant analytics and tracking that lets practices see real results without risking client data.
Monica Siegman
Monica makes sure working with us feels like having a partner, not a vendor, keeping communication clear and every practice a priority.
Joy Smith
Joy directs the engine behind the scenes, ensuring all client projects are delivered on time and meet or exceed our clients' exacting quality control standards.
Heather Young
Heather keeps the business side clean and straightforward, so billing and contracts are always clear and easy to understand.
Lauren Hansen
Lauren helps build the strategy that connects all your channels into one plan aimed at filling your practice's calendar.
More patient inquiries in four months. We built Alderwood Psychological Services a connected system for local visibility, service-page content, and privacy-conscious tracking.
Read the Alderwood case studyReady to see what better marketing support looks like?
Start with a conversation or a $499 Checkup + Blueprint. We'll help you understand where your marketing stands and what kind of support makes the most sense for your practice.